Boost App Engagement and Retention

User Journey is helpful for all the developers, marketers and businesses to make changes to their apps. It provides all the information about the interaction of a user with the app. By this, the developers or marketers will get to know when the user downloaded, discovered and uninstalled the app. User Journey tells that how the user is using the app. It gives detailed information about what steps the user take at each & every step. Here, you get the vision of a user clearly and then make changes to the app accordingly to meet the user’s needs.

Here are some points by which you can understand the user journey better –

·       Discover the App

It is important to know, how the users are discovering your app, so you can market your app in right places and get right users for yourself. When the user first downloads the app, you can raise the question that from where did they found the app or you could mail them with this question along with special offers and discounts so that they would answer your query.

·       Install the App

After discovering, comes installing but here we need to figure out why the users are downloading the app. There could be lots of answers to this question like the user like what the app is offering, they read the reviews and ratings, recommended by friends or family or it is meeting users need. If the app downloads are increasing, you can use app analytics to analyse the same. So, it is very important to know why the user was inspired to download your app. This will help in analysing marketing strategies.

·       On-Boarding the App

After installing the app, comes the phase where user explores the app. This phase is very important as the skills of UI/UX designers, developers is seen and tested by the user. The Onboarding process is to guide the user from installation to their first purchase. At this stage most users uninstall the app and this happens if there is any dissatisfaction with UI/UX, lengthy registration process, invalid information and slow launch of the app. These problems should be resolved by the developers or the team to decrease the uninstallations if there are any.

·       Uses & Purchases

Understanding the users who reach their purchase stage and are enjoying all the features of your app. The app should be user friendly and have good UI/UX, then only the user will reuse the app. The problem of uninstalling the app comes when the payment checkout is not secure enough or the process is lengthy. There are multiple reasons in the checkout process where a user can uninstall the app. During the time of developing the app, these problems should be considered and should make the interface easy to use for the users.

·       Re-purchases & Loyalty

When user uses your app effectively and re-purchases, the goal of developers and marketers have been reached. If a user is repurchasing something, it means that their needs have been met by the app. To attract your users more, you can give them discounts, coupons or loyalty points on their next purchases. But, this also doesn’t mean that you can force your customers to purchase anything by sending them push notifications as this can result in uninstallation of the app. There are several tools that can help in tracking user engagement.

Conclusion

Tools like Canvanizer can help in mapping user journey. The map does not require every aspect of user experience. The map should focus on user requirements and needs and how the developers and team can meet their expectations. This helps the app developers to modify the app and update it according to the user needs.